I have a tendency to wake up at two or three in the morning and have an idea that I have to write down or I’ll forget it.
One night I was inspired to write an entire list of 42 sayings that include the word “Nothing”. By 4 o’clock that day I had a basic design for a book and talked with a graphic artist who designed a great logo for me and asked several people before I received an introduction to someone who had several choices for unique crystal boxes the book of Nothing would fit it.
It had to be classy since I thought it would be a great gift for Jewelers to add to their stores.
I went to the San Francisco, Los Angeles, Chicago, Dallas and Atlanta gift shows and talked with the store owners who sell directly to the retails stores around their regions. It was very well received and I walked away with more orders than I expected.
It’s a fun idea and a very unique gift idea. I know you’ll enjoy yours and so will the person you give it to.